Turn existing assets into new licensing revenue.
You may already own content, data, archives, or other valuable assets with untapped revenue potential. First Rights identifies licensing opportunities, aligns existing assets with buyer demand, and facilitates the process of turning those assets into new revenue streams.
You get paid when a license closes. No cost to find out what you're sitting on.We know rights holders with valuable assets. We know buyers looking for them. First Rights helps bring the two together.
- You created the videos.
- Recorded the conversations.
- Built the database.
- Conducted the research.
- Developed the methodology.
- Captured the images.
- Documented the process.
- Built years of expertise.
But have you ever asked: what else it could be licensed for?
What you've already built may hold more revenue potential than it's earning you today. First Rights helps identify where that potential may be hiding in assets you already own.
You may be leaving money on the table.
Your existing content may have additional revenue streams.
Most people only see what an asset was made to do. We look at what else it could earn.
You created the value. Know your rights. License them.
Licensing isn't about giving away what you've built. It's about identifying revenue potential you may not be capturing today.
Identify the opportunity
We look at what you already own and identify where a licensing opportunity may exist.
Align with buyer demand
We align qualified assets with buyer demand already looking for exactly what you have.
Get paid
When a license closes, you're compensated under a signed agreement for the use it covers.
What we license
Three categories of rights. Every engagement starts by figuring out which one, or which combination, applies to what you've built.
Content & Archives
Video, audio, photography, and other archives you've built over time may have licensing value beyond why you originally made them.
Data & IP
Datasets, research, and specialized expertise can be licensed for uses like industry research, training programs, or AI development, among others.
Identity & Digital Rights
Qualified rights holders may be able to license their voice, name, image, or likeness for approved commercial uses.
These opportunities depend on applicable ownership, publicity, privacy, contractual, and other rights, evaluated case by case.
Two sides. One licensing relationship.
We work both sides of the market: rights holders with assets worth licensing, and buyers who need exactly what those assets offer.
What you've already built may have another market.
First Rights understands buyer demand across a range of industries and helps identify where your existing assets may fit a licensing opportunity, then facilitates the process from there.
- You keep ownership. We help identify where your assets may fit a licensing opportunity
- Nothing moves without your sign-off, deal by deal
- You get paid when a license closes, not just credited
Find the rights, not just the files.
Tell us what you need. First Rights has relationships with rights holders and suppliers, and sources and aggregates assets to fit your licensing needs, with clear terms on use, permissions, and cost from the start.
- Sourced directly from rights holders, not resold stock
- Aligned against your specific requirements and use case
- Ownership confirmed before you ever get a quote
How licensing actually works
Five steps, from what you own to money in your account.
Identify
We identify assets you may already be able to monetize.
Evaluate
We confirm ownership and evaluate market fit and buyer demand.
Match
We source and align qualified assets with buyer demand.
License
Uses, terms, and compensation are defined in a signed agreement.
Monetize
You get paid according to the agreement, for every licensed use.
People and organizations create more valuable content and data than ever. Most don't know what else they could do with it.
You spend time, money, and expertise creating something valuable. Then it sits there, used once for the reason you made it, and never thought about again.
First Rights thinks that's a missed opportunity.
New industries and technologies are creating fresh demand for content, data, archives, and other valuable assets. At the same time, rights holders want a say in how their assets are used and fair compensation when they are. First Rights identifies licensing opportunities for rights holders, sources and aligns qualified assets for buyers, and facilitates the licensing process from opportunity to agreement.
- Ownership matters. Every engagement starts with who controls the rights, not who has the file.
- Consent matters. Third parties represented in an asset are accounted for, not assumed away.
- Rights matter. A license defines exactly what's permitted. Nothing is assumed beyond it.
- Creators should participate in the value their work creates, long after it was made.
- Technology and rights holders don't have to be on opposite sides. That tension is exactly what First Rights is built to resolve.
Have assets that may have licensing value?
Tell us a little about what you own. Our team will review your inquiry and determine whether there may be an opportunity to monetize your content, data, archives, or intellectual property through licensing.
Looking for content, data, or rights to license?
You may already own an untapped revenue opportunity.
Tell us what you've built. We'll help you find out whether there's a licensing opportunity worth pursuing.
You get paid when a license closes.